Algorithm penalties and how ranking of web site can be regained

If you are covered by some direct action of the web spam team which has an unswerving effect on the ranking of your site, then you can check in webmaster tools whether there is any cloaking or some crawl error, like forgetting to remove the no index tag from a site and thereafter try to rectify the problem.[Read More: http://cualidosoft.wordpress.com/2014/03/25/algorithm-penalties-and-how-ranking-of-web-site-can-be-regained/ ]

Everything You Need to Know About Online Reputation Management

The internet is one of the biggest platforms that help in building a brand as well as in tarnishing one’s reputation. There are comments and chats that are easily accessible to the people across the globe. They can create instant impression about your brand, products and services as well.

Online Reputation Management

 So, it is essential for every organization to assess, track, build and monitor its online reputation. There are outsourcing companies that provide the best online reputation management at the most cost effective prices to help entrepreneurs keep track of the reviews and comments posted by people over the internet.
[Read More: http://cualidosoft.wordpress.com/2014/03/20/everything-you-need-to-know-about-online-reputation-management/]

What to Do if You See Scraper URL Outranking Original Source of Content?

Have you ever come across your competitor’s website ranking above yours in Google but it contains duplicate content? Did your competitor copy content from your website?

Google Scraper Form Snapshot

 Now, are you confused as to what you must do to get the duplicate content removed from his website and get a better rank for your own website? You have the answer now! Google is now on a mission to collect information on scrapers that outrank the original source of content in the search engine. All you have to do is mark the scarp content and file a complaint with Google against that website business owner.
[Read More: http://cualidosoft.wordpress.com/2014/03/15/what-to-do-if-you-see-scarper-url-outranking-original-source-of-content/]

The Next Gen Smart Device Sure to Blow You Away – Google Glass

Google has again stunned us with their new technology, Google Glass.  Google glass is a small hands-free device fit to your eyes like a sunglass which can perform all activities like maps, search, navigations, emails, voice and video calls, messaging etc.

Google Glasses

  The glass Explorers are a group of developers who works on the Google glass technology and are thriving to improve its functionality every day. Here are few tips or advices by the Explorers on Google Glasses.
[Read More: http://cualidosoft.wordpress.com/2014/03/13/the-next-gen-smart-device-sure-to-blow-you-away-google-glass/]

How Cookies Help Google to Improve user Experience

Cookies

Today most of our business dealings are through online. You pay bills, purchase items, book tickets etc online. But have you ever wondered how websites are able to remember your user id and password or how a shopping portal has all the items you have gone through in your account? All these details and other customized online experience is made possible through Cookies.
[Read More : http://cualidosoft.wordpress.com/2014/03/10/how-cookies-help-google-to-improve-user-experience/]

How Content Writing Affects Quality of Web Page

In the present day we don’t buy books from stores and go through them to learn something. But what we do is, we end up browsing the topic on net and get the information instantly. Like this, you can acquire more knowledge about the subject than you could have obtained from a single book. But what if you do not understand the content written on the web? People at times tend to use terms which are unfathomable by normal beings.

Content writing is an art. The clearness of what you write matters a lot. The best way to understand something is to teach it. For example, you search for a background information about a topic on Google, and what you get is way too technical, filled with scientific jargons but definitively not that comprehensible.

[Read More: http://cualidosoft.wordpress.com/2014/03/08/how-content-writing-affects-quality-of-web-page/ ]

The Dynamic Features of Google Webmaster Tools

Internet is an amazing forum. You can easily create things and share with the entire world through it. Today, with the help of Google, usage of hardcopies has reduced significantly. Google has innumerable benefits. Type in a topic and within milliseconds you will get a hold on hundreds of links related to it to browse through.

But you might have many questions regarding the internet complicacies. For example, you open an online store for jewels. You might wonder how people would find your website on Google from the 1000s of site it already has.

But with the launch of Google Webmaster tools, things have been made easy. With the Google Webmaster tools, you can make sure that Google finds your store and shows it for the correct search queries (jewelry). Webmaster tools have some distinctive feature that would benefit you tremendously. Web master tools displays the errors that Google come across when reading your site, so you can rectify those errors and make the pages appear in search results. The errors can be anything from alignment of you web page or plagiarism or some technical issues.

[Read More: http://cualidosoft.wordpress.com/2014/03/05/the-dynamic-features-of-google-webmaster-tools/ ]

Web Spam Teams, Web Spam Algorithms and its Evolution in Google

Web Spam teams work is to reduce spammy contents on the Google web Server. They are generally divided into Engineers and Manual Spam fighters. Manual Spam fighters perform two actions: Reactive Spam fighting and Pro-active Spam fighting.

Reactive fighting refers to the activity carried out after a spam report is detected or when the team comes across of someone who has spammed a web page in Google. Hence, everyday an amount of time is invested to ensure that spammers do not infest the search results and make the whole experience an unpleasant one for the users.
[Source: http://cualidosoft.wordpress.com/2014/03/03/web-spam-teams-web-spam-algorithms-and-its-evolution/]

Why Cloaking is considered a bad experience in Google

Cloaking

Cloaking is a very negative aspect of Google and lot of people has little idea about it. Let’s see what Cloaking is, how Google defines it, how it is a high risk etc.

Cloaking is fundamentally presenting different content to users and to Google bar. For example, a user asks for a page in the web server and Google bar asks for a page as well.  In majority of situations, web server will present the same page to both. Cloaking is when you show different contents to both and that is definitely a violation against Google guidelines.

The answer to the question why Google doesn’t like Cloaking is because when Google Bar visit a page, the web server that is cloaking might return a page of cartoons, but when a user visit a page which shows it’s Disney cartoon, the server might actually return something vulgar and obnoxious.
[Read More: http://cualidosoft.wordpress.com/2014/03/01/why-cloaking-is-considered-a-bad-experience-in-google/]

How Do Backlinks Affect Positively in Search Results

Google works at a dynamic scale. It carries out multiple actions simultaneously and with a magnificent effect. A question which Google face frequently is whether it has another adaptation of the search engine in which back link relevance is totally excluded.

Backlinks

Back links are links that gets directed towards your website. They are also known as inbound link. The more the link is relevant; the better will be the ranking of the web page.  Relevance means when there are more inbound links, which are related to your content, linked to your web page.
For example, if you have a website of how to make apple pie and maple syrup and you have received back links about maple syrup pie and on apple crush, then your web site will be more relevant.
[Source: http://cualidosoft.wordpress.com/2014/03/01/how-do-backlinks-affect-positively-in-search-results/]